Image credit: Dataclysm: Love, Sex, Race, and Identity–What Our Online Lives Tell Us about Our Offline Selves –Christian Rudder I borrowed an image from Christian Rudder, co-founder of OKCupid, to illustrate a better option. Rows and columns will never move someone to action because it’s too difficult to quickly decipher what’s important. Projecting one on the big screen during an executive meeting while asking them to make tough decisions based on the information, isn’t it. But there’s a time and place for spreadsheets. The ability to color code cells, sort columns, auto sum groupings, etc. Data within a story needs a purpose to meet the goal you set for an audience. It’s the reason you’re doing it in the first place. To succeed at something you need a goal – every goal is tied to a purpose. Here are three traditional techniques data storytellers use to add value and capture an audience within a story. While the narrative is key, pairing a story with value-added data is how you’ll drive action. Shirley said, layman’s terms) make analytics findings easy-to-understand – which is crucial when you consider the expectation of on-demand, data-driven, decision making has become the norm. If Clark had shared a story to explain how varnish improves the experience for cereal connoisseurs, maybe his peer would have been intrigued rather than underwhelmed.Įveryday examples (as Mr. Clark’s non-nutritive cereal varnish is so complex that in an earlier scene – while describing it to a peer – his colleague politely changes the subject.
0 Comments
Leave a Reply. |